Muscat, Oman – 2025 – Hervess Holding is proud to announce the launch of a landmark project in the Sultanate of Oman: the establishment of a state-of-the-art vitamin water production facility in Samail Industrial City, one of the modern industrial hubs managed by Madayn. This initiative marks a significant milestone in the company’s expansion into the food and beverage sector across the Middle East and beyond.
Why Vitamin Water?
The global beverage industry is undergoing a remarkable shift. Consumers are increasingly looking for healthier alternatives to carbonated soft drinks, seeking products that offer hydration, wellness, and functional benefits. Vitamin-enriched waters are at the forefront of this transformation, combining convenience with added nutritional value. By investing in this sector, Hervess Holding aims to capture a strong share of the growing market in Oman, the GCC, and export destinations in East Africa and Europe.
Strategic Location: Samail Industrial City
Samail Industrial City, strategically located between Muscat and Nizwa, offers excellent connectivity to major highways, ports, and airports. The zone is designed to attract investors in food, beverage, plastics, logistics, and light manufacturing, making it an ideal home for Hervess’s new facility. Proximity to raw material suppliers, a skilled workforce, and export infrastructure ensures efficiency and competitiveness.
Production Capacity and Technology
The upcoming plant will feature cutting-edge production lines with an estimated capacity of 8 million liters per month in its initial phase. The facility will be built with future scalability in mind, allowing expansion up to 15 million liters per month within the next five years.
Key production features include:
- Automated mixing and blending systems to ensure consistency and quality.
- Advanced filtration and pasteurization technology for purity and safety.
- Bottling lines with multiple formats, ranging from 330 ml to 1 liter.
- In-house quality control laboratory to meet international standards.
Product Range
The factory will produce a wide variety of functional beverages, designed to cater to diverse consumer needs:
- Hydration & Energy Waters – enriched with electrolytes for athletes and active lifestyles.
- Immunity Boost Waters – fortified with Vitamin C, zinc, and antioxidants.
- Daily Wellness Waters – multivitamin blends for everyday health.
- Flavored Waters – citrus, berry, tropical fruit, and locally inspired flavors.
- Premium Functional Lines – targeting niche markets like detox, beauty, and focus waters.
Economic & Social Impact
The vitamin water project will have a transformative impact on Oman’s industrial and consumer landscape. It is expected to:
- Create over 120 direct jobs and additional indirect employment through supply chains.
- Boost Oman’s status as a regional hub for food and beverage production.
- Support the government’s Vision 2040 by diversifying the economy beyond oil and gas.
- Provide new export opportunities to GCC markets and East Africa.
- Encourage innovation in healthier lifestyle products within the region.
Hervess Holding’s Broader Vision
This project is part of Hervess Holding’s larger strategy to build a diversified portfolio across real estate, consumer goods, stock market investments, and gold & jewelry ventures. The vitamin water factory reflects the company’s commitment to sustainability, health, and long-term growth, positioning it as a leader in industries that define the future of global markets.
Construction of the facility is scheduled to begin in the second half of 2025, with trial production planned for mid-2026. Hervess Holding is actively engaging with suppliers, technology providers, and regulatory authorities to ensure smooth execution. Once operational, the plant will not only serve the domestic Omani market but will also export premium vitamin water to GCC neighbors, East Asia, and Europe.
The launch of this project demonstrates Hervess Holding’s unwavering commitment to innovation and sustainable growth. By combining global expertise with Oman’s strategic advantages, the company is setting the stage for a new era in functional beverage production—one that will deliver value to investors, opportunities to communities, and healthier choices to consumers worldwide.
Stay tuned for more updates on Hervess Holding’s journey as we bring this exciting project to life.